Almost a year ago someone I know asked me to listen to CDs by Kevin Trudeau known as an author of “Natural Cures They Don’t Want You to Know About.” I cringed at the sound of his voice but was assured that this was really worth my time. Having no reason not to trust this person, I listened to the whole thing and even though material covered seemed pretty fair and right on, the way it was narrated by Trudeau really rubbed me the wrong way. In fact, I had numerous discussions with my husband on this subject, looking at how I can go beyond who someone is as a person to hear what they are saying as valid. Not my forte! I thought he was a fraud and even thought what he was saying was valid, I couldn’t get myself to go beyond it. So I took ideas that worked for me and never listened to the tapes again (you are asked to do this over and over again and also join his secret society, then go on cruises etc.)
I have done a fair share of personal development work besides a traditional schooling and I am definitely one of those people who passionately talks about things I believe in and like. However, one of the things I came to realize over the course of years is that the hype about something almost does it more harm than good. My mom has worked in advertising for over 20 years and is well educated and cultured, and what I have come to learn from her is the subtle ways we can put ourselves out there so people know what kind of service we provide without being pushy, in their face and hyper about it. In fact, all the preachy, motivational, over the top marketing and sales pitches are actually annoying and while I believe in “live and let live,” I realized that checking someone’s credentials and talking to people they actually served, versus checking out tweets and facebook posts goes much further than one’s being in our face all the time through social media..
Raving about something so much actually has smart people doubt in credibility of the person raving. For those who lack confidence (and I was surely there till not long ago), raving blinds and is effective, at least until we begin to see the true colors of the person or the situation (and I have surely got burnt here as well). One really valid point that came from Trudeau’s tapes was a segment on “Who do we listen to?” in which he advises us to be smart about who we allow to teach us, mentor or coach us. I came to realize how true that was and that one is really to take advice or coaching for people who have done what we need to do with a level of MASTERY and are leading their life as an example. Pitfall there is: most teachers, mentors and coaches know this and are using this to gear social media traffic their way.
So who do you listen to? Check for yourself. Ask around, Have a sample session to see how you click with the other person as 9 out of 10 times the hype is just a hype and no real value behind it. In fact, it is confidence in what we do and that we do it well that has us be able to share mindfully what we do and let our clients/students find us.
A coach 🙂